The Princess Bride is a movie designed for a younger audience. Adolescents aging from 8-12 is the target audience which we can gather from the visual cues in the image such as the skateboard, baseball, and teddy bear. Based off of the main imagery in which the grandfather is telling his grandson a story, we can also conclude that younger kids are more likely to be attracted to this poster because it is a common action given to kids by grandparents around this age. The color of the movie poster is very rich with the dark blue sky which gives us a friendly vibe from the movie. The clouds in the background with the small castle show a stereotypical fairytale story. The color scheme is reminiscent of an animated movie, which is also mainly viewed by adolescents. As compared to the James Bond film in which the colors seem harsh and pale.
Casino Royale is a more modern movie geared toward a young adult male audience. The color contrasts from the friendly blues of the Princess Bride poster, here showing a pale, icy-like blue color scheme. The young woman on the right hand side is noticeably smaller in size from the main character which may assume male dominance which is seemingly prominent in our culture today. She is a slim, pretty, sexy woman staring at Bond. She is alluring to all men, however, especially to younger men because of her age. The main character, Bond, is in a tuxedo holding gun in his left hand. Teenage boys and young adult men are more interested in gun-action or violence more than other audiences. This movie poster conveys the message that men are powerful with guns and can also draw in women.
Here is the final product. The audience is now geared more towards young to middle aged women because it is focusing more on the love story of Westley and Buttercup.
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